Normative Signs: The Poetry of "Ought"

In which the author finds beauty in how people tell other people what to do.

Don’t Lift This Bus

bus_ do not lift 2Here’s an example of a normative sign that looks utterly silly to 99.9% of people who read it, but which is incredibly important to the people to whom it is actually addressed. In this case, the “do not lift by bumper” is addressed to tow-truck drivers, who could damage the bus by doing it wrong. The rest of us can just relax, and be assured that we are in no way to expected embarrass ourselves bus_ do not lift 3by trying to lift a bus by its bumper.

(Thanks to Tara Ceranic Salinas for sending me the photo.)

Passengers Only

This sign is from the bathroom aboard the Eurostar train from Paris to London.WC

One wonders who else other than passengers might be tempted to use it. Given that this particular bathroom generally travels at about 300 kilometres per hour (186 mph), it’s hard for non-passengers to casually slip in.

This photo was contributed by Wayne Norman, who points out that the decor of this bathroom is probably “a helluva lot more effective than imploring patrons to be tidy and not abuse or deface the facilities….” Not all signs, in other words, are signs.

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Sharp Employee?

PleaseNoNeedles-resizedThis sign was spotted posted on a wall-mounted (built-in) trash receptacle in a restroom at CMH (Columbus, OH airport).

The pic was submitted by Phil Smith III, who wonders whether CMH really has just one employee (as implied by the grammar of the sign). Phil also noted that this sign might usefully have directed readers to the “sharps” receptacle located at the other end of the room. Surely the injunction against putting needles in the trash would be more effective if users were told that they had another, safer, alternative.

No Parking at All

no_parking_at_allThis one seems to be from the Dr Seuss school of normative signs. “I DO NOT LIKE THEM IN A HOUSE. I DO NOT LIKE THEM WITH A MOUSE.”


Thanks to Jonathan Newman, for this photo taken at University of Guelph.

Close the Gate (Who me?)

close_gateI spotted this sign, while I was walking through my ‘hood. I have no idea whose house it is.

OK, so the instruction is clear, and to the point.

But who is it addressed to?
close gate 3

So, naturally…I closed the gate. I have no idea whether the homeowner would thank me.
close gate_2

Dissertation on Emergency Plumbing

harvard_bathroom 3
This rather thorough how-to, aimed at amateur plumbers apparently, is posted in the men’s room at the Faculty Club at Harvard.
harvard_bathroom 2
Thanks to Jacob Levy for the photo.

Regulatory Overload at the Condo

This sign, posted at a condo in Toronto, seems likely to result in regulation fatigue. I wonder if they’ve considered holding a training seminar of some sort?
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Don’t Bang the Gate

dont_bangThis sign is posted outside a large cathedral in Glasgow. Wonderfully terse (you can almost picture the grumpy cleric shaking tut-tutting the noisy gate-closer).

For some reason the street number immediately made me think of the famous Studio 54… a venue that had plenty of people clamouring at the gate, and is reputed to have seen its fair share of “banging.”

Thanks to Yoni Freedhoff for sending me the photo.

Someone Loves You

someone_loves_you_2This sign was taken on the Gardiner Expressway in Toronto. Very nice emotional appeal.

someone_loves_you.jpgThanks to Nick Giovanelli for the picture.

Don’t Use Stairs?!

dont_use_stairsIn an era in which most public authorities are trying to promote an active lifestyle by encouraging people to use the stairs, the sign shown here (from Toronto’s Union Station) is, at first glance, rather jarring.

Of course, context matters — the sign makes a lot more sense once you realize that it’s posted at the bottom of an escalator, one that leads down from the train platform to the arrivals waiting area.

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